Product Design Problem Modern corporations which integrate the design, manufacture and marketing phases of a particular product are often confronted by the continual conflict which exists between industrial designers who conceptualize new ideas and engineers tasked with transforming that vision into tangible form. A delicate balance must be achieved by savvy executives seeking to achieve peak levels of performance and production from both their design and engineering wings. The world of industry is littered with discarded ideas and dashed dreams, and more often than not the ultimate success or failure of a product is determined by the ability of designers and engineers to cooperate while constructing and refining a prototype. When the lines of communication between any sectors within a firm are limited or severed, due to professional biases and petty disputes, the product which eventually goes to market will typically be substandard in either its stylistic design or its engineered functionality. As a general executive matter, I contend that a rigorous and thorough process of objective evaluation must...